Blog
Plain English guides on Google Ads, conversion tracking, and lead generation, written by the senior team that runs our client accounts. No jargon, no fluff, just what makes the phone ring.
The Best PPC Agencies for Small Businesses in 2026
The best PPC agencies for small service businesses in 2026, compared on fees, contracts and who owns your ad account....
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Google Ads destination not working? What we learned when a client’s website was hijacked
Google Ads destination not working, plus a mismatch error? See how we traced it to a hijacked site, restored it...
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Google Ads for Small Business: Is It Worth It, and What Will It Cost?
Google Ads for small business, honestly: a 3-number test for whether it's worth it, real 2026 click costs by trade,...
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Google Ads Cost in 2026: What a Click Really Costs a Service Business
Google Ads cost for US service businesses: real October 2026 click prices for 40 trade searches, what $500 a month...
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Roofing Lead Generation Companies vs Your Own Google Ads: What a Booked Roof Really Costs
What roofing lead generation companies really cost per booked roof, shared vs exclusive leads, 9 questions to ask, and when...
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Qualified Leads for Crane & Rigging Companies: How to Make Google Ads Pay for Booked Lifts, Not Phone Calls
Qualified leads for crane and rigging companies: why counting calls misleads Google Ads, and how to make the account pay...
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