An HVAC marketing company with no fee until your first booked call
Klexa is an HVAC marketing company that does one thing: Google Ads campaigns that turn ad spend into AC repair, furnace and installation calls. Setup costs you nothing. There’s no contract. The management fee only starts after your ads bring you a genuine lead.
Google Ads keywords for HVAC: bid or block
Which searches your HVAC ads should pay for, and which become negative keywords. Google Keyword Planner, US, October 2026. Examples, not client data. Keywords are blurred; I’ll walk you through them on the call.
| Keyword | What the searcher usually wants | Call | Searches/mo |
|---|---|---|---|
| Keyword hidden | Ready to hire, nearby | Bid | 201,000 |
| Keyword hidden | No heat, wants it fixed | Bid | 74,000 |
| Keyword hidden | Urgent, calls the first answer | Bid | 14,800 |
| Keyword hidden | A job seeker | Block | 27,100 |
| Keyword hidden | Thinking about a career | Block | 18,100 |
| Keyword hidden | Shopping for supplies | Block | 18,100 |
What this service is, in short
Google Ads for HVAC companies, done one way. It’s HVAC service marketing with a single job: booking heating and cooling work through Google Ads. Your ad shows at the top when someone in your area searches for AC or furnace help, and every call is tracked as a conversion so you can see which campaigns book work.
Klexa builds the account, clears out the junk searches every week, and only charges a management fee once the ads have produced a genuine heating or cooling enquiry for you. That’s the whole deal from this HVAC marketing company.
On this page: The offer What’s included First booked call Click costs Contact FAQs
- Who it is for
- US heating and cooling companies that want more calls from Google
- What is measured
- Tracked calls and forms, not clicks
- Fee model
- $0 setup, no fee until your first booked call
- Who runs it
- Alamgir Anwar, founder
How the offer works
Most marketing for HVAC companies asks you to pay before anything happens. As an HVAC marketing company, Klexa does it the other way round.
Setup: $0
Tracking, campaigns and ads are built at no cost to you.
Until your first booked call
No management fee. You only pay Google for clicks, from an ad account in your name.
After that
A monthly fee we agree together, once you’re happy with what you’re seeing. It’s negotiable.
Leaving
No contract. Stop whenever you want. The account and the data stay yours.
Every call your ads bring in is yours alone. It isn’t shared with other HVAC companies or sold on.
Once the ads are booking work, local SEO is included with ads management at no extra cost: your Google Business Profile, local ranking work, and service and area pages written for what people in your area actually search.
What our HVAC marketing services include
All of it from day one.
Tracking first
Conversion tracking for calls and forms, set up and tested before a dollar of ad spend goes out. In HVAC the phone call is usually the job, so calls get counted as conversions, not just forms.
Repair and replacement kept apart
Separate Google Ads campaigns for emergency repair, AC installation and system replacement, and maintenance. A no-cool call and a new system don’t fight over one budget.
Budgets that follow the weather
Heat waves and cold snaps move demand in days. Bids and budgets move with them, not once a quarter.
Your service area only
People searching from outside it don’t see your ads.
Weekly search-term clean-up
The search terms report, read line by line every week. Junk gets blocked with negative keywords, and the budget moves toward what books.
Your landing page, checked
If the page your ads land on is losing callers, you get a short brief of what to fix.
After hours, your call
Ads that pause when nobody can pick up, or stay on if you run a night line.
A plain-English monthly report
Calls, leads, cost per lead, and what I changed in the account.
What counts as your first booked call
Three steps, and you have the final say.
Your ads bring in a call or a form
Both are tracked from day one.
It’s a genuine heating or cooling enquiry
A homeowner or business asking about HVAC work. Not a sales pitch, a wrong number or someone looking for a job.
You confirm it
That’s when we talk about a monthly fee. Not before.
What HVAC advertising on Google costs
PPC for HVAC means pay per click: you pay when someone clicks your ad, not when they see it.
Clicks aren’t cheap, and in summer they get dearer. That’s exactly why the junk matters. Demand also swings hard with the weather. In Google Keyword Planner, Keyword hidden went from 12,100 searches in May 2026 to 60,500 in July, and Keyword hidden reached 135,000 in January. Campaigns need to be ready before the weather turns, not after.
Searches like Keyword hidden, Keyword hidden and Keyword hidden look like HVAC traffic and almost never turn into a job. There’s more on timing your spend in our guide to HVAC advertising.
| Keyword | Searches a month | Top-of-page bid (cost per click) |
|---|---|---|
| Keyword hidden | 201,000 | $13.98 to $100.00 |
| Keyword hidden | 110,000 | $13.83 to $80.00 |
| Keyword hidden | 74,000 | $6.85 to $62.34 |
| Keyword hidden | 49,500 | $13.27 to $100.00 |
| Keyword hidden | 40,500 | $8.92 to $64.85 |
| Keyword hidden | 14,800 | $28.69 to $129.91 |
Google Keyword Planner, United States, October 2026. Searches are a 12-month average. Top-of-page bid ranges are the price per click to show at the top of the page.
Proof from another high-ticket trade
HVAC is new for Klexa. These Google Ads numbers come from crane and rigging, where one job is worth thousands and most leads phone in. It’s a New York company, and a client since 2021.
- $187per lead in 2026 so far, against $393 in 2023
- 582tracked leads since January 2024
63% of tracked leads since 2024 were phone calls, not forms. See the crane and rigging page.
Figures as of September 2026, from the client’s Google Ads account.
Message, email or book a call
Pick whichever’s easiest. You’ll hear back from me, Alamgir, not a sales team.
Talk to Alamgir
Monday to Friday, 9am to 6pm Central.
Book a 20-minute call WhatsApp +44 7832 713463 Email [email protected]WhatsApp messages only on that number. US calls: +1 712 409 2319.
Questions to ask an HVAC marketing company
Have you run Google Ads for HVAC companies before?
Not yet. HVAC is new for Klexa in 2026. Plenty of HVAC marketing companies will tell you they’ve done it for years, so I’d rather be straight with you. My years of Google Ads are in crane and rigging, where calls are everything and junk searches get expensive fast.
That’s the reason your first booked call is on us. You don’t pay a management fee until the ads have brought you a genuine enquiry.
Is HVAC PPC worth it for a small HVAC company?
It can be, and it’s the quickest kind of HVAC marketing to prove itself either way. The account has to pay only for people ready to hire in your area, and someone has to answer the phone. Without call tracking you can’t tell whether it’s working, and any HVAC PPC agency should show you that from the first week.
How is this different from buying HVAC leads?
A lead service sells you a name. Google Ads puts your own ad in front of the person searching, and they call you. In January 2023 the Federal Trade Commission ordered HomeAdvisor to pay up to $7.2 million, saying the leads it sold often didn’t match the services or areas providers covered. The calls from your own account come from your own service area. There’s more in our guide to HVAC lead generation.
Do I need an HVAC marketing agency near me?
No. An HVAC marketing company doesn’t need to be in your town to run your ads well. Klexa works with US heating and cooling companies remotely, on US hours (Monday to Friday, 9am to 6pm Central). Message me on WhatsApp, email me, or book a 20-minute call.
What about Local Services Ads?
Google started moving Local Services Ads into Google Ads in August 2026, as Performance Max campaigns that still charge per lead. They can run next to Search ads. The details are in our Local Services Ads guide.
Your first booked call is on us
No setup cost and no contract from this HVAC marketing company. Pick the way you’d like to reach me.