Roofing marketing with Google Ads, and no fee until your first booked call
Klexa does one kind of roofing marketing: Google Ads campaigns that turn ad spend into phone calls and leads for roofing companies. Setup costs you nothing. There’s no contract. The agency fee only starts after your ads bring you a genuine lead.
Google Ads keywords for roofers: bid or block
Which keywords your roofing ads should pay for, and which become negative keywords. Google Keyword Planner, US, October 2026. Examples, not client data. Keywords are blurred; I’ll walk you through them on the call.
| Keyword | What the searcher usually wants | Call | Searches/mo |
|---|---|---|---|
| Keyword hidden | Ready to hire, nearby | Bid | 165,000 |
| Keyword hidden | A big job, ready now | Bid | 40,500 |
| Keyword hidden | Urgent, calls the first answer | Bid | 8,100 |
| Keyword hidden | A job seeker | Block | 4,400 |
| Keyword hidden | Doing it themselves | Block | 2,400 |
| Keyword hidden | Shopping for supplies | Block | 27,100 |
What this service is, in short
Google Ads for roofing companies, done one way. It’s roofing contractor marketing with a single job: booking work through Google Ads. Your ad shows at the top when someone in your area searches for a roofer, and every call is tracked as a conversion so you can see which campaigns book work.
Klexa builds the account, cleans out the junk searches every week, and only charges a management fee once the ads have produced a genuine roofing enquiry for you.
On this page: The offer What’s included First booked call Click costs Contact FAQs
- Who it is for
- US roofing companies that want more calls from Google
- What is measured
- Tracked calls and forms, not clicks
- Fee model
- $0 setup, no fee until your first booked call
- Who runs it
- Alamgir Anwar, founder
How the offer works
Most roofing marketing asks you to pay before anything happens. This doesn’t.
Setup: $0
Tracking, campaigns and ads are built at no cost to you.
Until your first booked call
No management fee. You only pay Google for clicks, from an ad account in your name.
After that
A monthly fee we agree together, once you’re happy with what you’re seeing. It’s negotiable.
Leaving
No contract. Stop whenever you want. The account and the data stay yours.
Every call your ads bring in is yours alone. It isn’t shared with other roofers or sold on.
Once the ads are booking work, local SEO is included with ads management at no extra cost: your Google Business Profile, local ranking work, and service and area pages written for what people in your area actually search.
What our roofing marketing services include
All of it from day one.
Tracking first
Conversion tracking for calls and forms, set up and tested before a dollar of ad spend goes out. Most roofing leads phone in, so calls get counted as conversions, not just forms.
A campaign per job type
Separate Google Ads campaigns for each type of roofing job, so a full re-roof and a small repair don’t fight over one marketing budget.
Your service area only
People searching from outside it don’t see your ads.
Weekly search-term clean-up
The search terms report, read line by line every week. Junk gets blocked with negative keywords, and the budget moves toward what books.
Your landing page, checked
If the page your ads land on is losing callers, you get a short brief of what to fix.
Ads when you can answer
Ads that pause when nobody can pick up, if you’d like that.
A plain-English monthly report
Calls, leads, cost per lead, and what I changed in the account.
What counts as your first booked call
Three steps, and you have the final say.
Your ads bring in a call or a form
Both are tracked from day one.
It’s a genuine roofing enquiry
A homeowner or business asking about roofing work. Not a sales pitch, a wrong number or someone looking for a job.
You confirm it
That’s when we talk about a monthly fee. Not before.
What roofing advertising on Google costs
Roofing company advertising on Google Ads is pay per click (PPC): you pay when someone clicks your ad.
Clicks aren’t cheap. That’s exactly why the junk matters. Demand also comes in waves. Keyword hidden jumped to 9,900 searches in July 2026, so those campaigns need to be ready before the season, not during it.
Searches like Keyword hidden, Keyword hidden and Keyword hidden look like roofing traffic and almost never turn into a job. Keyword hidden is worth a small bid, because those people are still researching. There’s more on this in our guide to PPC for roofers.
| Keyword | Searches a month | Top-of-page bid (cost per click) |
|---|---|---|
| Keyword hidden | 165,000 | $14.27 to $74.07 |
| Keyword hidden | 74,000 | $15.00 to $80.00 |
| Keyword hidden | 90,500 | $14.89 to $71.23 |
| Keyword hidden | 40,500 | $17.70 to $84.91 |
| Keyword hidden | 8,100 | $16.68 to $85.00 |
| Keyword hidden | 3,600 | $9.80 to $56.52 |
Google Keyword Planner, United States, October 2026. Top-of-page bid ranges, the price per click to show at the top of the page.
Proof from another high-ticket trade
Roofing is new for Klexa. These Google Ads numbers come from crane and rigging, where one job is worth thousands and most leads phone in. It’s a New York company, and a client since 2021.
- $187per lead in 2026 so far, against $393 in 2023
- 582tracked leads since January 2024
63% of tracked leads since 2024 were phone calls, not forms. See the crane and rigging page.
Figures as of September 2026, from the client’s Google Ads account.
Message, email or book a call
Pick whichever’s easiest. You’ll hear back from me, Alamgir, not a sales team.
Talk to Alamgir
Monday to Friday, 9am to 6pm Central.
Book a 20-minute call WhatsApp +44 7832 713463 Email [email protected]WhatsApp messages only on that number. US calls: +1 712 409 2319.
Questions roofers ask
Have you run Google Ads for roofers before?
Not yet. Roofing is new for Klexa in 2026. What I do have is years of Google Ads in crane and rigging, where calls are everything and junk searches get expensive fast.
That’s the reason your first booked call is on us. You don’t pay a management fee until the ads have brought you a genuine enquiry.
Is roofing PPC worth it for a small roofing company?
It can be, and of all the roofing marketing you could pay for, it’s the quickest to prove itself. The account has to pay only for people ready to hire in your area, and someone has to answer the phone. Without call tracking you can’t tell either way.
If you’re after the free side of digital marketing for roofers, start with SEO for roofers.
Who pays for the clicks?
You do, straight to Google, from an ad account in your name.
Do I need a roofing marketing agency near me?
No. A roofing contractor marketing agency doesn’t need to be in your town to run your ads well. Klexa works with US roofers remotely, on US hours (Monday to Friday, 9am to 6pm Central). Message me on WhatsApp, email me, or book a 20-minute call.
What about Local Services Ads?
Google started moving Local Services Ads into Google Ads in August 2026, as Performance Max campaigns that still charge per lead. Roofing is one of the first categories to move. They can run next to Search ads. The details are in our Local Services Ads guide.
Your first booked call is on us
No setup cost and no contract on this roofing marketing offer. Pick the way you’d like to reach me.