Google Ads for Roofers & Roofing Companies
Storm season or slow season, we keep your crews booked with homeowners who actually need a roof, not tire-kickers. Klexa is the Google Ads agency that turns roofing ad spend into real jobs.
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Why most roofing ads waste money
Roofing is one of the most competitive, most expensive niches on Google. Without tight targeting you pay for price-shoppers, other roofers clicking your ads, and people who just want a quick repair quote and vanish. The money is in roof replacements, storm and hail damage, and insurance jobs, and most accounts are not built to find them.
What we do for roofers
- Target the high-value jobs. Roof replacement, storm and hail damage, insurance claims, and full re-roofs, not just cheap patch requests.
- Your service radius, locked in. We bid only where you actually send a crew, so no budget leaks two towns over.
- Call and form tracking. Every lead tied back to the keyword and ad that produced it.
- Storm-ready campaigns. When weather hits your area, we scale up fast to catch the surge in demand.
- Lead quality over clicks. We optimize for booked inspections and signed jobs, not vanity numbers.
Why roofers choose Klexa
- Senior strategists run your account, not a junior behind a dashboard.
- No long lock-in contracts. We keep your business by getting you jobs.
- You own your account, your data, and your tracking. Always.
- Plain-English reporting: leads, cost per lead, and where every dollar went.
How it works
What this looks like in a roofing account
Our longest running client is a New York crane and rigging company that has been with us since 2021. Since 2024 alone the account has generated 496 tracked leads at 197 dollars each, down from 273 dollars when we began tightening it, in a trade where a single job is worth many times that.
The first three moves we would make
- Separate repair from replacement campaigns, because a 900 dollar repair and a 15,000 dollar replacement should never share a budget.
- Keep a storm response campaign built and paused, ready to activate within hours of hail or wind events when search demand spikes.
- Block shingle price shoppers and DIY searches so the budget stays on homeowners who want the job done for them.
Roofing Lead Generation Without Buying Shared Leads
Most roofers get their first taste of “lead generation” from platforms selling the same homeowner to four companies at once. That race to answer first, priced at $50 to $150 per shared lead, is why exclusive leads from your own Google Ads account change the economics: the caller only called you.
Storm weeks are the other half. Demand doubles overnight after hail, and roofers with a pre-built storm campaign capture it while competitors are still logging in. Between storms, replacement keywords carry the budget because a $15,000 job justifies a $200 lead. The LSA comparison covers when the Google Guaranteed badge is worth adding on top, and the budget calculator sizes the spend around a replacement job value.
Frequently asked questions
How much should a roofer spend on Google Ads?
Most roofers start between 1,500 and 5,000 dollars a month. The right number is simple math: what is a roof replacement worth to you? A full replacement typically runs 8,000 to 15,000 dollars or more, so one booked roof can cover a whole quarter of ad spend. If one booked job covers a month of advertising, the budget question becomes a volume question, not a cost question. Across our own client accounts, cost per lead has run from 63 to 197 dollars depending on trade and market.
Can you target storm and insurance jobs?
Yes, and they need separate treatment. Storm work spikes after weather events, so we keep a storm campaign built and ready to switch on within hours, then pull back when demand fades. Insurance and retail replacement searches use different language and convert differently, so they get their own campaigns and ad copy instead of being lumped in with general roof repair.
How fast will I see leads?
Usually the first calls or form fills arrive within one to two weeks, because search ads reach people who are already looking. The bigger milestone is four to six weeks, when Google's learning phase settles and your cost per lead stabilizes. We fix conversion tracking before scaling budget, so months two and three normally beat month one.
Do I have to sign a long contract?
No. Everything runs month to month and you can cancel anytime. Lock-in contracts hide weak results, so we do it the other way around: tracking set up properly first, reporting tied to calls and booked jobs, and every month has to justify the next. Our longest client has stayed more than five years by choice. You keep full ownership of your account and its data.
Industries we run Google Ads for
We build lead-generation campaigns for home-service and trade businesses. Explore our Google Ads programs for contractors, HVAC companies, plumbers and solar companies.
Ready to fill your roofing schedule?
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