Google Ads for Contractors & Construction Companies
We turn your ad budget into booked jobs and qualified leads, not wasted clicks. Klexa is a Google Ads agency built for contractors who want the phone to ring with real work.
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Most contractors are quietly burning money on Google Ads
If you have run ads before, you know the feeling. The budget disappears, you get a few tire-kicker calls, and you cannot tell which clicks actually turned into jobs. That is what happens when an account targets broad keywords, has no call tracking, and is run by people who have never sold a roof, a furnace, or a crane lift. Construction lead generation is its own game, and most agencies treat it like every other account.
What we actually do
- High-intent keywords only. We bid on the searches that mean someone needs the job done now, and we block the ones that waste your money.
- Your service area, dialed in. We target the exact cities and zip codes you actually serve, so you are not paying for clicks two hours away.
- Call and form tracking. Every lead is tracked back to the keyword and ad that produced it, so you see what is working in real dollars.
- Landing pages that convert. A fast, trust-building page that turns the click into a call, not a bounce.
- Lead quality over vanity metrics. We optimize for booked jobs, not impressions and clicks that look nice in a report.
- Plain-English reporting. You see leads, cost per lead, and where your money went. No jargon, no smoke.
Trades we work with
If you sell a high-value service and a single job is worth real money, Google Ads can pay for itself fast. We run campaigns for HVAC companies, roofers, plumbers, electricians, concrete and masonry crews, general contractors, remodelers, excavation and demolition outfits, and crane and rigging companies. Different trades, same goal: more of the right calls.
Why contractors choose Klexa
- Senior strategists run your account, not a junior hidden behind a dashboard.
- No long lock-in contracts. We keep your business by getting you results.
- You own your account, your data, and your tracking. Always.
- We do Google Ads and lead generation, and we do them better than agencies five times our size.
How it works
What this looks like in a contractor’s account
Our longest running client is a New York crane and rigging company that has been with us since 2021. Since 2024 alone the account has generated 496 tracked leads at 197 dollars each, down from 273 dollars when we began tightening it, in a trade where a single job is worth many times that.
The first three moves we would make
- Split campaigns by project type, because a commercial fit-out lead and a residential remodel lead are worth different money and deserve different bids.
- Build the negative keyword wall on day one: DIY searches, job seekers, and permit questions click ads too, and they never book work.
- Tier bids by geography so the budget concentrates on the suburbs and job types where your margins are strongest.
Contractor Lead Generation: What Actually Works
Contractor leads come from three places that matter: Google Search, referrals, and repeat clients. Everything else is noise. Search is the only one of the three you can turn up on demand, which is why it carries the growth budget. A properly run account produces contractor leads in the $80 to $250 range depending on project type, and the range is wide because a bathroom remodel lead and a commercial fit-out lead are different animals.
The mistake we see most: chasing every lead source at once and measuring none of them. Pick Search, track calls properly, learn your real cost per booked job, then add channels. Our budget guide shows the math for setting the spend, and the budget calculator works it out from your own numbers. If you are weighing up who should run it, our agency comparison for the trades is deliberately blunt about fit.
Frequently asked questions
How much should a contractor spend on Google Ads?
Most contractors start between 1,500 and 5,000 dollars a month. The right number is simple math: what is a completed construction or remodeling contract worth to you? Even a mid-size job often runs 10,000 dollars or more, so a single win can fund months of advertising. If one booked job covers a month of advertising, the budget question becomes a volume question, not a cost question. Across our own client accounts, cost per lead has run from 63 to 197 dollars depending on trade and market.
How fast will I see leads?
Usually the first calls or form fills arrive within one to two weeks, because search ads reach people who are already looking. The bigger milestone is four to six weeks, when Google's learning phase settles and your cost per lead stabilizes. We fix conversion tracking before scaling budget, so months two and three normally beat month one.
Do you work with my trade?
If you serve a local area and a job is worth real money, yes. Alongside contractors we run campaigns for roofers, HVAC companies, plumbers, electricians, remodelers, and restoration firms, and other service businesses that live on inbound leads. Our longest running client, a New York crane and rigging company, has been with us since 2021 and has generated 496 tracked leads since 2024 in a trade where one job is worth thousands. The playbook transfers because the fundamentals are the same: tight keyword targeting, negative keywords that filter out DIY searches and job seekers, call tracking that counts real enquiries, and landing pages built to turn a click into a booked estimate. What changes is the local math: your service area, your average job value, and the competition on each keyword, which is exactly what we tune for.
Do I have to sign a long contract?
No. Everything runs month to month and you can cancel anytime. Lock-in contracts hide weak results, so we do it the other way around: tracking set up properly first, reporting tied to calls and booked jobs, and every month has to justify the next. Our longest client has stayed more than five years by choice. You keep full ownership of your account and its data.
Industries we run Google Ads for
We build lead-generation campaigns for home-service and trade businesses. Explore our Google Ads programs for roofers, HVAC companies, plumbers and solar companies.
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Free Google Ads AuditCrane and rigging in New York: for a worked example of why a generic build fails in a small, expensive local market, read why NY crane and rigging companies are burning money on generic Google Ads. Every figure in it is Keyword Planner data.