Google Ads Management for Service Businesses, Paid When It Books a Job
Google Ads run for booked jobs, not clicks
Most agencies report clicks and impressions. Klexa reports calls and booked jobs, because that is what a service business actually pays for. You pay a one-time setup fee, then no management fee until the account books you a job. See how the pricing works.
The founder in every account
Alamgir Anwar builds the campaigns, sets the bids and reviews the search terms himself. That is why Klexa takes on three new accounts a month.
Tracking before spend
Call tracking, form tracking and conversions are set up and checked in a live browser before a dollar runs, so bidding learns from real calls.
Weekly, every week
Search terms reviewed, negatives added, budget moved toward what books jobs, and a short note to you on what changed.
What you are used to
- A junior account manager
- A 12-month contract
- Click and impression reports
- Billed from day one
With Klexa
- The founder, in the account
- No contract: 30 days’ notice
- Calls and booked jobs, tracked
- No management fee until it books a job
What we run
Google Ads campaigns for service businesses
Every account is split by what you sell (repair, install, maintenance) and targeted to people in your service area, not people merely interested in it.
Search campaigns by service
Campaigns built around the jobs you want, with ads written for each service and negatives added every week to cut searches like jobs, salary and DIY.
Call tracking and call ads
Most trade leads arrive by phone. Calls are tracked as conversions, and call ads run when someone is there to answer.
Performance Max, with guardrails
Used only where it adds booked jobs, with brand and location controls so it does not take credit for searches your Search campaigns already win.
Landing page fixes
If the page loses the visitor, you hear it and get a clear brief: click-to-call, your service area, proof, and a form that asks only what you need.
Local SEO included
Once the ads are booking jobs, Google Business Profile and local ranking work are included with ads management at no extra cost.
GA4 and conversion tracking
GA4, Google Tag Manager and enhanced conversions configured so Google bids toward calls and booked jobs, not page views.
Why Klexa
Why trade owners choose Klexa
Four things change when an account is run for booked jobs:
Paid when it books a job
A one-time setup fee covers tracking and the campaign build. No management fee until the account books you a job.
No contract
If you are not happy with the conversions, it is 30 days’ notice and you are out.
Numbers from real accounts
Rigging NYC: 496 leads since 2024 at $197 per lead. A plumbing contractor: 89 leads at $92 per lead in its first 90 days.
Your account, your data
The Google Ads account, the tracking and the data stay yours. Always.
F.A.Q.
Frequently asked questions
A job on your calendar that came from the Google Ads account: a booked repair, install, quote visit or consultation. Not a click, not a form fill, not a phone call that went nowhere. Until that happens, there is no management fee.
Alamgir Anwar, the founder. He builds the campaigns, sets the bids and reviews the search terms himself. That is why Klexa takes on three new accounts a month.
No. If you are not happy with the conversions, it is 30 days’ notice and you are out. The one-time setup fee covers conversion tracking and the campaign build, and it is the only money up front. How the pricing works.
Service businesses where one job is worth real money: contractors, roofers, HVAC, plumbers, solar installers, crane and rigging companies and similar trades. If most of your leads arrive by phone, the setup is built for you.
Wasted spend usually drops in the first weeks, as search terms are cleaned up and tracking starts counting real calls. How fast booked jobs follow depends on your market, budget and season, and you will get an honest estimate on the 20-minute call.
Ready to grow your pipeline?
Book a free Google Ads review call. Bring your numbers and see exactly where the budget is leaking. Prefer email? Write to [email protected].