Google Ads for Solar Companies.
Qualified solar leads, not window-shoppers. Klexa puts your solar company in front of homeowners who are ready to buy and can actually qualify, so your closers spend their time on real deals.
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Why most solar ads burn cash.
Solar is one of the most expensive clicks on Google Ads, and the buying cycle is long. Without tight targeting and conversion tracking, you pay for curious browsers, renters who cannot put panels on a roof they do not own, and leads that never qualify. The whole game is feeding your sales team appointments that actually close, and most accounts are not built for it.
What we do for solar.
- Reach ready-to-buy homeowners. High-intent searches around solar panel installation, battery storage, and energy savings in your service area.
- Filter out the wrong leads. We block renter, DIY, and job-seeker traffic so your budget goes to real prospects.
- Lead-to-appointment tracking. Every lead tied back to the keyword and ad, so you see true cost per appointment, not cost per click.
- Landing pages that pre-qualify. A page that captures the right homeowner and sets the appointment.
- Quality over volume. We optimize for booked consults and closed installs, not cheap clicks.
Why solar companies choose Klexa.
Klexa is a Google Ads agency working with home service and trade businesses across the United States, and solar is one of the harder accounts to get right. Here is what you get.
- Senior strategists run your account, not a junior behind a dashboard.
- No long lock-in contracts. We keep your business by getting you installs.
- You own your account, your data, and your tracking. Always.
- Plain-English reporting: leads, cost per appointment, and where every dollar went.
How it works.
What this looks like in a solar account.
Klexa’s longest running client is a New York crane and rigging company that has been with us since 2021. Since 2024 alone the account has generated 496 tracked leads at 197 dollars each, down from 273 dollars when we began tightening it, in a trade where a single job is worth many times that.
The first three moves we would make.
- Filter for homeowners early, in the ad copy and on the landing page, so the budget stops paying for renters and curiosity clicks.
- Build campaigns around state incentive, utility rebate and net metering searches, where buying intent is strongest and timing pressure is real.
- Set up remarketing for the long decision cycle, because solar buyers research for weeks and the first click rarely closes.
Solar Lead Generation for a Longer Sales Cycle.
Solar leads are not plumbing leads. Nobody signs a $25,000 photovoltaic system the day they click. Solar lead generation has to respect a weeks-long research cycle: capture the high-intent searches (state incentives, utility rebates, net metering, installer comparisons), filter out renters early, and stay visible through remarketing while the homeowner deliberates.
Cost per lead runs $40 to $150 from Google Search (the budget calculator will size that against your system price), but the number that decides profitability is cost per signed contract, which only reveals itself when lead source tracking survives the whole cycle. Build that first, then scale the spend. We also keep Search and Performance Max in separate campaigns, so you can see which one is actually producing signed contracts instead of guessing.
Frequently asked questions.
How much should a solar company spend on Google Ads?
Most solar companies start between 1,500 and 5,000 dollars a month. The right number is simple math: what is a residential install worth to you? A residential install typically runs 15,000 to 30,000 dollars or more, so even one closed system justifies months of advertising. If one booked job covers a month of advertising, the budget question becomes a volume question, not a cost question. Across our own client accounts, cost per lead has run from 63 to 197 dollars depending on trade and market.
Can you filter out unqualified leads?
Yes, and it is most of the work in solar. Renters, researchers and DIY shoppers search the same terms as real buyers. We use negative keywords to strip out the noise, weight targeting toward homeowner-heavy areas, and where it helps add qualifying questions to the form so your team spends its time on people who can actually install.
How fast will I see leads?
Usually the first calls or form fills arrive within one to two weeks, because search ads reach people who are already looking. The bigger milestone is four to six weeks, when Google's learning phase settles and your cost per lead stabilizes. We fix conversion tracking before scaling budget, so months two and three normally beat month one.
Do I have to sign a long contract?
No. Everything runs month to month and you can cancel anytime. Lock-in contracts hide weak results, so we do it the other way around: tracking set up properly first, reporting tied to calls and booked jobs, and every month has to justify the next. Our longest client has stayed more than five years by choice. You keep full ownership of your account and its data.
Industries we run Google Ads for.
We build lead-generation campaigns for home-service and trade businesses. Explore our Google Ads programs for contractors, roofers, HVAC companies and plumbers.
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